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a little about me
I head the online advertising and design team for the biggest online gaming company - bwin.party. Looking after the 3 main brands, PartyPoker, PartyCasino and bwin sports.
I am a conceptual Art Director first and foremost with the skills of a developer, helping bring the ideas to life and lead the team in both of these areas on every project.
Since joining bwin.party I have changed the way they do their advertising, by creating interactive video and augmentative reality games, tripling the click and conversion rates on many campaigns.
I am a creative at heart but a developer in the head, when pitching ideas I don't just use buzz words like HTML5 and CSS3, I actually know what they are and their capabilities. I am a hands on manager and can code in HTML, HTML5, CSS2 and CSS3, JavaScript, jQuery, PHP and AS2 and AS3.
career
I started off as a conceptual Art director. I have worked at Saatchi and Saatchi, Ogilvy and Mather, as well as others and I currently Manage and lead the advertising department at the world's largest online gaming company - bwin.party.
Leading the team in conceptual thinking as well as the technical build on each project.
I have been working across media platforms for 14 years from poster and press advertising, design, digital, interactive video, social media and augmented reality.
I am a traditionally trained creative who won a D&AD when I was a student and have also been nominated at the Campaign poster awards.
languages/skills
My coding skills are in HTML, HTML5, CSS 2-3, JavaScript, jQuery, ActionScript (AS2-AS3), PHP and MySQL.
I also edit video in AfterEffects creating interactive videos. I use all the Adobe suite programmes on a regular basis.
I continuously pitch my teams and my ideas to the department heads, discussing creative direction and agreeing timelines for each project as well as agreeing work processes.
interactive video
I have art directed, conceptualised, story boarded and directed video shoots for interactive videos. Editing and grading the videos in AfterEffects before implementing them into interactive games for banners, landing pages as well as other digital mediums.
I directed the former Italian football captain 'Totti' in all the interactive video games that were used to successfully launch PartyPoker and PartyCasino in Italy.
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INTERACTIVE
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BANNERS
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Knowing when you're beat

I concepted, directed and edited these slots.
One in a series of 'You're already a poker player' videos used as virals, idents and for other online marketing campaigns.

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PERSONAL RECOMMENDATIONS

James Lanigan

"I would highly recommend all aspects of Al's work. He has a great breadth of design and leadership skills to help manage any creative team. I worked with Al for a number of years at bwin.party and he led some very successful campaigns that are still being re-used due to their commercial success. Al has a strong conceptual eye as well as the technical skills to produce some innovative creative work. He is also a great art director and helps motivate a team to bring out the best in people."

Head of Creative Services, bwin.party digital entertainment

Ewa Streich

"I have had pleasure of working closely with Al for over 3 years now. During this time, he developed multiple sets of video and video interactive concepts for our online media team that resulted in successful online campaigns. Al has not only great breadth of design and technical skills but also great feel for creative concepts that turn into marketing success. He is always open to new ideas, suggestions and innovative solutions. He is strong team leader who drives people with him and his ideas He is also great fun to work with."

Online Media Account Manager, bwin.party digital entertainment